Alexis Cossé

The web designer designs and realizes the visual identity of a website. Under the responsibility of the project manager or artistic director, the web designer defines the product specifications such as ergonomics, navigation mode, tree structure, scripting, visual and audio identity, graphic charter, and also handles the design of interfaces dedicated to e-commerce and e-marketing. In collaboration with the client and the project manager, the web designer directly supervises the work of graphic designers and web integrators. Depending on the technical constraints, they often must arbitrate between artistic and functional aspects. The web designer can work in a web agency specialized in corporate communication or advertising, in a multimedia creation studio, in an online publishing house, or on their own account. The web designer is versatile, to exercise in this job they must therefore have both artistic and technical skills.c The job of web designer offers rich and varied missions. They are a digital expert, and at the same time a multimedia artist. Based on a brief communicated by the customer, they will analyze the demand and the environment of the brand, to propose a suitable solution.

They can design a graphic charter that corresponds to the brand image, they think and create the design of the website (ergonomics, layout, navigation, etc.). It creates all the graphic elements necessary to make the site attractive and capture the attention of future users.

They imagine and propose a smooth and simple navigation, an attractive design with colors consistent with the customer's brand. They make sure to design sites accessible on different media: computer, smartphone, and tablet.

The game designer masters the creation of immersive gaming experiences. Collaborating closely with project leads and development teams, they define gameplay mechanics, levels, characters, and rules, striking a balance between artistic vision and technical feasibility. They work in diverse settings, from development studios to independent ventures, adapting to an ever-evolving industry. Much like web designers, game designers possess a versatile skill set, combining artistry and technical expertise. They understand player psychology and market trends to conceptualize and propose game ideas that resonate with audiences. These ideas encompass gameplay, storytelling, world-building, and character development.

They create the core gaming experience, designing mechanics, levels, and challenges to engage players. They also focus on visual aesthetics and thematic elements, ensuring the game is visually appealing and emotionally captivating.

Their tasks vary depending on what types of games they work on. For example, for games that involve virtual economies, they create and balance in-game currencies, items, and trading systems; whereas in horror games, they focus on the sound design to evoke stress and fear inside the player.

They prioritize intuitive navigation and controls, adapting games for various platforms, from consoles to computers and mobile devices.

The 2D/3D Animator is responsible for giving life to characters, objects, and environments in the world of animation. They work closely with project leaders and production teams, harmonizing artistic creativity with technical proficiency. They possess a deep understanding of visual storytelling. They craft immersive narratives by animating characters, objects, and scenes, ensuring they move with fluidity and convey emotions convincingly. They can work in a wide variety of fields such as film and television, video games, advertising, web design, education, and virtual reality.

They handle various tasks based on project requirements. In traditional 2D animation, they meticulously create and sequence each frame, while in 3D animation, they manipulate 3D models for lifelike motion. They prioritize visual aesthetics, making animations not only technically sound but also visually appealing and emotionally engaging.

They also pay attention to thematic elements. In comedy animations, they focus on timing and exaggeration for humor, while in dramatic works, they add subtlety and nuance for emotional depth. They adapt animations for different platforms, ensuring a seamless user experience, whether on the big screen or mobile devices.

This profession demands a unique blend of artistic and technical skills, where animators are both digital artists and storytellers who bring digital worlds to life, captivating audiences through the magic of animation.